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Terms of Service


Your use of Augmental’s products, software, services, and web sites (the “Services”) is subject to the terms of this legal agreement between you and Augmental. “Augmental” means Augmental Ltd of Al Khatem Tower, ADGM Square, Al Maryah Island, Abu Dhabi, UAE. This document sets out the terms of that agreement. Unless otherwise agreed in writing with Augmental, your agreement with Augmental will always include the terms and conditions set out in this document, and the terms of any Legal Notices applicable to the Services which will be accessible for you to read either within, or through your use of, that Service (collectively, the “Terms”). 


Accepting the Terms

In order to use the Services, you must first agree to the Terms. You may not use the Services if you do not accept the Terms. You can accept the Terms by:

  • clicking to accept or agree to the Terms, where this option is made available to you by Augmental in the user interface for any Service; or
  • by actually using the Services. In this case, you understand and agree that Augmental will treat your use of the Services as acceptance of the Terms from that point onwards.

You may not use the Services and may not accept the Terms if (a) you are not of legal age to form a binding contract with Augmental, or (b) you are a person barred from receiving the Services under the laws of the UAE or other countries including the country in which you are resident or from which you use the Services.


Provision of the Services by Augmental

The Services are provided entirely under a Software-as-a-Service (SAAS) delivery model. Augmental aims to provide 99% platform uptime for the Services. In the event of downtime and/or lack of access to the Services, we shall correct such loss or interruption as quickly as practicable.

You acknowledge and agree that:

  • The form and nature of the Services which Augmental provides may change from time to time without prior notice to you.
  • Augmental may stop (permanently or temporarily) providing the Services (or any features within the Services) to you or to users generally at Augmental’s sole discretion, without prior notice to you. You may stop using the Services at any time. You do not need to specifically inform Augmental when you stop using the Services.
  • If Augmental disables access to your account, you may be prevented from accessing the Services, your account details, or any files or other Content that is contained in your account.
  • While Augmental may not currently have set a fixed upper limit on the number of transmissions you may send or receive through the Services or on the amount of storage space used for the provision of any Service, such fixed upper limits may be set by Augmental at any time, at Augmental’s discretion.


Your use of the Services

In order to access certain Services, you may be required to provide information about yourself (such as identification or contact details) as part of the registration process for the Service, or as part of your continued use of the Services. You agree that any registration information you give to Augmental will always be accurate, correct, and up-to-date. You agree to use the Services only for purposes that are permitted by (a) the Terms and (b) any applicable law, regulation, or generally accepted practices or guidelines in the relevant jurisdictions (including any laws regarding the export of data or software to and from any relevant countries). You agree not to access (or attempt to access) any of the Services by any means other than through the interface that is provided by Augmental, unless you have been specifically allowed to do so in a separate agreement with Augmental. You specifically agree not to access (or attempt to access) any of the Services through any automated means (including use of scripts or web crawlers). You agree that you will not engage in any activity that interferes with or disrupts the Services (or the servers and networks which are connected to the Services). Unless you have been specifically permitted to do so in a separate agreement with Augmental, you agree that you will not reproduce, duplicate, copy, sell, trade, or resell the Services for any purpose. You agree that you are solely responsible for (and that Augmental has no responsibility to you or to any third party for) any breach of your obligations under the Terms and for the consequences (including any loss or damage which Augmental may suffer) of any such breach.


Your password and account security

You are responsible for maintaining the confidentiality of passwords associated with any account you use to access the Services, and you agree that you will be solely responsible to Augmental for all activities that occur under your account. If you become aware of any unauthorized use of your password or of your account, you agree to notify Augmental immediately at [email protected].


Privacy and your Personal Information

As Augmental is a UAE company, you are protected by Article 379 of the UAE Penal Code. This law prohibits a person who, by reason of their profession, craft, situation or art, is entrusted with a "secret," from using or disclosing that "secret," without the consent of the person to whom the secret pertains, or otherwise in accordance with the law. Some of the information you provide us as part of your dealings with us is “secret” under the Code. Because of our Global nature, Augmental also has policies and processes, in line with Schrems II to be compliant with the GDPR. Our Privacy Policy sets out how we collect, handle, use, transmit, and disclose your Personal Information and applies to you unless you give us explicit consent to act otherwise.

By accessing, browsing, or using the Services, registering to use the Services, uploading materials to the Services, or by obtaining materials or applications provided via the Services, you acknowledge that you have read, understood, and agree to be bound by our Privacy Policy. If you do not agree to this Privacy Policy, do not use or register to use the Services, upload materials, or obtain any materials via the Services.




By signing up to Augmental, you may voluntarily opt-in to receive Augmental newsletters and other special offer emails. If you no longer wish to receive these emails, you may opt-out at any time by unsubscribing using the link at the bottom of all newsletters and other special offer emails.

Subscription management

By signing up to Augmental, you agree to receive communications from Augmental for membership management and/or administrative purposes, such as membership confirmation, profile information validation, and other similar reasons. Communication may come in the form of e-mail, phone calls, and/or postal mail. You cannot opt-out of receiving these communications, unless you terminate your subscription with Augmental.


Your Content

You will at all times be the owner of your Content created or hosted on the Services unless otherwise agreed in writing (see also the next section). “Content” includes lessons created on the Service by you, your collaborators or a third party including any material that you utilize or supply in the creation of your Content including text, software, scripts, graphics, photos, sounds, music, videos, audiovisual combinations, interactive features, and other materials you may view on, access through, or contribute to the Service.

You will be solely responsible for maintaining the accuracy and integrity of your Content including recognition of any intellectual property rights or obligations including copyright. Augmental shall under no circumstance have any responsibility or liability whatsoever with respect to the intellectual property rights related to your Content.

Augmental does not permit copyright infringing activities and infringement of intellectual property rights on the Service. If a user or third-party wishes to make a claim of copyright infringement, they must do so by emailing [email protected]. Augmental will notify the owner of the Content under dispute; Augmental will then rely on the two parties to resolve the issue. Augmental reserves the right to remove, or remove access to, Content without prior notice.

You will have the ability to delete your Content through the options provided by the Services. Despite this, your Content may still be stored by the Services backup drives, and/or other backup media for a limited time. Augmental has no responsibility to attempt to recover deleted Content.


Proprietary rights

You acknowledge and agree that Augmental (or Augmental’s licensors) own all legal right, title, and interest in and to the Services, including any intellectual property rights which subsist in the Services (whether those rights happen to be registered or not, and wherever in the world those rights may exist). You further acknowledge that the Services may contain information which is designated confidential by Augmental and that you shall not disclose such information without Augmental’s prior written consent. Unless you have agreed otherwise in writing with Augmental, nothing in the Terms gives you a right to use any of Augmental’s trade names, trademarks, service marks, logos, domain names, and other distinctive brand features.

Augmental acknowledges and agrees that it obtains no right, title, or interest from you (or your licensors) under these Terms in or to any Content that you submit, post, develop, transmit, or display on, or through, the Services, including any intellectual property rights which subsist in that Content (whether those rights happen to be registered or not, and wherever in the world those rights may exist). You agree that you are responsible for protecting and enforcing those rights and that Augmental has no obligation to do so on your behalf.

You agree that you shall not remove, obscure, or alter any proprietary rights notices (including copyright and trademark notices) which may be affixed to or contained within the Services. Unless you have been expressly authorized to do so in writing by Augmental, you agree that in using the Services you will not use any trademark, service mark, trade name, logo of any company or organization in a way that is likely or intended to cause confusion about the owner or authorized user of such marks, names, or logos.


Software updates

Augmental may from time to time update, enhance, modify and improve the Service. These updates are designed to improve, enhance, and further develop the Services and may take the form of bug fixes, enhanced functions, new software modules, and completely new versions. You agree to receive such updates as part of your use of the Services.


Payments and refunds

Augmental provides our Services on a number of flexible licensing models, including free trial, monthly subscriptions with no lock-in, and annual licenses with standard termination provisions.

Free trial accounts

Free trial accounts require no payment and potential clients are not required to provide credit card details.

Paid subscriptions

Once customers upgrade to our paid plans, we will begin invoicing on a monthly or annual basis depending on the plan selected by the customer. Payments are due in 30 days from the date of the invoice. We accept wire transfers and other payment methods preferred by the customer.


There will be no refunds or credits for partial months of service, upgrade/downgrade refunds, or refunds for months unused with an open account. In order to treat everyone equally, no exceptions will be made.

Changing payment plans

To cancel or change your monthly subscription, or upgrade to an annual license, please email [email protected]. For any upgrade or downgrade in plan level while on a monthly billing cycle, the credit card that you provided will automatically be charged the new rate on your next billing cycle.


Ending your relationship with Augmental

The Terms will continue to apply until terminated by either you or Augmental as set out below. If you want to terminate your legal agreement with Augmental, you may do so by (a) notifying Augmental at any time and (b) closing your accounts for all of the Services which you use, where Augmental has made this option available to you. Your notice should be sent, in writing, to the following email address: [email protected] or to your account manager's email address. Augmental may at any time, terminate its legal agreement with you if:

  • you have breached any provision of the Terms (or have acted in manner which clearly shows that you do not intend to, or are unable to, comply with the provisions of the Terms); or
  • Augmental is required to do so by law (for example, where the provision of the Services to you is, or becomes, unlawful); or
  • the partner with whom Augmental offered the Services to you has terminated its relationship with Augmental or ceased to offer the Services to you; or
  • Augmental is transitioning to no longer providing the Services to users in the country in which you are resident or from which you use the service; or
  • the provision of the Services to you by Augmental is, in Augmental’s opinion, no longer commercially viable.

When these Terms come to an end, all of the legal rights, obligations, and liabilities that you and Augmental have benefited from, been subject to (or which have accrued over time whilst the Terms have been in force), or which are expressed to continue indefinitely, shall be unaffected by this cessation.


Exclusion of warranties

Nothing in these terms shall exclude or limit Augmental’s warranty or liability for losses which may not be lawfully excluded or limited by applicable law. Only the limitations which are lawful in your jurisdiction will apply to you and our liability will be limited to the maximum extent permitted by law. You expressly understand and agree that your use of the services is at your sole risk and that the services are provided “as is” and “as available”. In particular, Augmental, its subsidiaries and affiliates, and its licensors do not represent or warrant to you that:

  • your use of the services will meet your requirements,
  • your use of the services will be uninterrupted, timely, secure, or free from error,
  • any information obtained by you as a result of your use of the services will be accurate or reliable, and
  • that defects in the operation or functionality of any software provided to you as part of the services will be corrected.

Any material downloaded or otherwise obtained through the use of the services is done at your own discretion and risk and that you will be solely responsible for any damage to your computer system or other device or loss of data that results from the download of any such material. No advice or information, whether oral or written, obtained by you from Augmental or through or from the services shall create any warranty not expressly stated in the terms. Augmental further expressly disclaims all warranties and conditions of any kind, whether express or implied, including, but not limited to, the implied warranties and conditions of merchantability, fitness for a particular purpose, and non-infringement.


Limitation of liability

You understand and agree that Augmental, its subsidiaries and affiliates, and its licensors shall not be liable to you for:

  1. Any direct, indirect, incidental, special consequential, or exemplary damages which may be incurred by you, however caused and under any theory of liability. This shall include, but not be limited to, any loss of profit (whether incurred directly or indirectly), any loss of goodwill or business reputation, any loss of data suffered, cost of procurement of substitute goods or services, or other intangible loss;
  2. Any loss or damage which may be incurred by you, including but not limited to loss or damage as a result of:
  • any reliance placed by you on the completeness, accuracy or existence of any advertising, or as a result of any relationship or transaction between you and any advertiser or sponsor whose advertising appears on the services;
  • any changes which Augmental may make to the services, or for any permanent or temporary cessation in the provision of the services (or any features within the services);
  • the deletion of, corruption of, or failure to store, any content and other communications data maintained or transmitted by or through your use of the services;
  • your failure to provide Augmental with accurate account information;
  • your failure to keep your password or account details secure and confidential.

The limitations on Augmental’s liability to you in paragraph 1 above shall apply whether or not Augmental has been advised of or should have been aware of the possibility of any such losses arising.


Other content

The Services may include hyperlinks to other web sites or content or resources. Augmental may have no control over any web sites or resources which are provided by companies or persons other than Augmental. You acknowledge and agree that Augmental is not responsible for the availability of any such external sites or resources, and does not endorse any advertising, products, or other materials on or available from such web sites or resources. You acknowledge and agree that Augmental is not liable for any loss or damage which may be incurred by you as a result of the availability of those external sites or resources, or as a result of any reliance placed by you on the completeness, accuracy, or existence of any advertising, products, or other materials on, or available from, such websites or resources.


Changes to the Terms

Augmental may make changes to the Terms from time to time, and will make a new copy of the Terms available at, and any new additional terms will be made available to you from within, or through, the relevant Services. You understand and agree that if you use the Services after the date on which the Terms have changed, Augmental will treat your use as acceptance of the updated Terms.


General legal terms

Sometimes when you use the Services, you may (as a result of, or through your use of the Services) use a service or download a piece of software, or purchase goods, which are provided by another person or company. Your use of these other services, software, or goods may be subject to separate terms between you and the company or person concerned. If so, the Terms do not affect your legal relationship with these other companies or individuals. The Terms constitute the whole legal agreement between you and Augmental and govern your use of the Services (but excluding any services which Augmental may provide to you under a separate written agreement), and completely replace any prior agreements between you and Augmental in relation to the Services. You agree that Augmental may provide you with notices, including those regarding changes to the Terms, by email, regular mail, or postings on the Services. You agree that if Augmental does not exercise or enforce any legal right or remedy which is contained in the Terms (or which Augmental has the benefit of under any applicable law), this will not be taken to be a formal waiver of Augmental’s rights and that those rights or remedies will still be available to Augmental. If any court of law, having the jurisdiction to decide on this matter, rules that any provision of these Terms is invalid, then that provision will be removed from the Terms without affecting the rest of the Terms. The remaining provisions of the Terms will continue to be valid and enforceable. You acknowledge and agree that each member of the group of companies of which Augmental is the parent shall be third party beneficiaries to the Terms and that such other companies shall be entitled to directly enforce, and rely upon, any provision of the Terms which confers a benefit on (or rights in favor of) them. Other than this, no other person or company shall be third party beneficiaries to the Terms. The Terms, and your relationship with Augmental under the Terms, shall be governed by the laws of Abu Dhabi, UAE, without regard to its conflict of laws provisions. You and Augmental agree to submit to the exclusive jurisdiction of the courts located within Abu Dhabi, UAE, to resolve any legal matter arising from the Terms. Notwithstanding this, you agree that Augmental shall still be allowed to apply for injunctive remedies (or an equivalent type of urgent legal relief) in any jurisdiction.

Latest update: October 14, 2021